Presenter:

• Karla Klas, BSN, RN, CCRP
  

  • Managing Director, Injury/Violence Prevention and Community Outreach
    Michigan Medicine – University of Michigan Trauma Burn Center
  • www.traumaburn.org
    [email protected]

• This thought-provoking session will explore the use of fear appeals and scare tactics in injury prevention, CRR efforts, safety education, and related messaging. It will describe current research and evidence-informed best practices, along with ready-to-use tips in effective messaging to mitigate risk, save lives, and prevent injuries.